درباره ما

Achievements
As a pioneering Iranian strategic brand management and consulting firm, Innovate Consultants was established in 2005 to provide professional consulting services on growth strategies, branding, marketing and advertising.
One of the first measures of Innovate was founding and organising International Brand Conference, the most renowned branding event in Iran from 2006 to 2011.
Innovate also published Brand Management Magazine, a first in the nation, in 2007 and several books on brand management.

کنفرانسبرند

Mission
With the assistance of experienced Iranian and international professors and consultants, along with the use of scientific methods and previous practical experiences, Innovate helps companies in the decision making process of brand development strategies, brand management and marketing.
These mechanisms generally go beyond communication and advertising strategies; they cover not only innovation strategies, but also the management of product portfolio, sales infrastructure and distribution.

Services

What’s your plan to activate the hidden capacities of your business?

— John Doe —

Services

the most outcome and insight by setting right research objectives and proper research methodologies.
We use various techniques and methodologies to ensure we have right insight and information from consumers, competitors and market.

Marketing research projects can also facilitate brand positioning or launching of new products and services.



Brand Positioning & Brand Identity Development

A key component of brand strategy development is brand positioning and creating a brand identity which includes:

  • Developing brand positioning statement
  • Developing brand manifesto
  • Verbal identity development (brand name, tagline and slogan)
  • Visual identity (logo design and brand manual)
  • Defining functional and emotional brand benefits and points of difference of the brand



Branding Strategy & Brand Architecture

Brand strategy development and portfolio management

Product portfolio management and optimization

Brand extension check and evaluating potential scopes for brand extensions

Designing the brand architecture and selecting appropriate branding strategies, which include the development of the corporate brand, umbrella and sub-set brands, and brand portfolio.


Sales channel development and optimization

Diagnosis of sales and distribution infrastructure failures and availability of product in different sales channels for consumers

  • Troubleshooting and providing solutions to increase the sales department productivity and improving the distribution infrastructure.
  • Designing price structure for products and services to ensure all stakeholders in the channel are motivated in the competitive market
  • Professionalizing sales and marketing managers by designing customized training courses and workshops.
  • Trade promotion and SFI development for motivating traders and sales team


Communication Strategy and execution

Before starting media advertising with the intention of branding and promotional objectives, communication strategies should be developed based on the brand identity and target group in order to increase advertising effectiveness.

By setting communication objectives we need to decide on communication building blocks for defining strategy into action elements and projects

We start by developing detailed and solid briefing to make sure any creative solution and advertising is going to resonate brand positioning.

Innovate has a successful history in providing advertising services to both domestic and multinational firms. These services include creative concepts development and innovative approaches to successful marketing communications as well as design and execution of all related material on various media through our in-house resources and strategic alliances with our partners.


Legal advisory on Branding

Registration of industrial properties such as signs, trade names, patents, industrial designs and innovations

Registration of posters, promotional brochures and catalogs.

Defense of claims regarding industrial properties

Legal advice and consultancy regarding “Legal Management of Brand”.


Market Research and insight generation

By over a decade experiences in marketing research and management of various quantitative and qualitative projects in the field of consumers goods and services, we are able to derive the most outcome and insight by setting right research objectives and proper research methodologies.

We use various techniques and methodologies to ensure we have right insight and information from consumers, competitors and market.

Marketing research projects can also facilitate brand positioning or launching of new products and services.


Our Clients

Our success in business is associated with great brands and reliable names

— John Doe —

Our Team

Aching to serve you better

Our Team

No job is too big or too small. Innovate highly competent account team keeps the needs of its clients foremost every step of the way from initial introduction, to briefing, to cost estimation and production. Clients are kept up-to date by regular status reports and day-to-day communication.The account team at Innovate provides the outstanding service that assures their clients’ complete satisfaction.


Vivaldi Partners Group

We pride in having the most recent international branding knowledge and skills, due to our partnership with ‘Vivaldi Partners’, which is known to be one of the largest companies in the field of strategic management consultancy, marketing and branding in the world.

InnovationWins

InnovationWins is our partner company in Netherland, working on management and brand consulting services. It helps us delivering services across Europe Union from 2014.

Go2Market

Accelerate your business in Iran
The last untapped market in the world

— Go2Market —
Click here

تماس با ما

15 West Farzan St., Nelson Mandela Blvd., Tehran, Iran
Tel: (21) 83 132 222 , Fax: (21) 83 132 132



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